Make the most of your marketing and promotional advertising dollars. Sometimes the most effective promotional strategies are not the most expensive! |
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Take charge of the marketing process! If you're a professional working in a design, contracting, or consulting firm, this book will provide the ideas that help you win more customers and more jobs. | | Stop shaving dollars off your bottom line and start managing customer expectations with the industry's most widely accepted reference on how homes should be built. This is a Good Marketing Tool. |
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If you're working as a builder but dream of running your own construction company, this is the book for you! All the knowledge, tips, and blank forms you need are here. Includes information on getting clients, marketing, financing, insurance, estimating, etc. | | Over 100 professionally written model letters for virtually every difficult situation. This arsenal of professionally-written model letters is tailored specifically to the construction industry. No more struggling to find the right words! |
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Must-Have Green Building Guide shows how to minimize building loads, improve indoor air quality, and maximize solar energy use. Explains alternative wall systems, insulation techniques, duct design, window selection, lighting alternatives, HVAC energy solutions, solar water heater and heat recovery ventilation, and more! Includes Marketing Information. | ||
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